Week One: Direction/ Theme Brainstorm

We also discussed the idea of coming from a particular theme or direction/view point to narrow down the action of sourcing produce locally, as this can be quite a broad subject. This will help us to identify our target audience better, as well as make much more refined choices when it comes to narrowing down the most important aspects to present/ communicate in the short amount of filming time we have. 

From here, we need to decide on the direction/view point we are coming from and develop our ideas from there.